I came across the term bonsai people the other day and I believe it really relates to what we are trying to do at The Werks. Though I would personally replace 'poor' with 'forgotten', especially when relating it to our more 'civilised' world.

To me poor people are like bonsai trees. When you plant the best seed of the tallest tree in a flower-pot, you get a replica of the tallest tree, only inches tall. There is nothing wrong with the seed you planted, only the soil-base that is too inadequate. Poor people are bonsai people. There is nothing wrong in their seeds. Simply, society never gave them the base to grow on. All it needs to get the poor people out of poverty for us to create an enabling environment for them. Once the poor can unleash their energy and creativity, poverty will disappear very quickly. Prof Muhammad Yunus

Our aim is to support creatives, specifically individuals, freelancers and small businesses. It is clear that many creatives struggle to make a living doing what they would like to do. Of course there are many reasons for this, however I believe alot of it comes down to lack of support and community to allow themselves to grow.

Just like trees need the right environment to grow, so do people.